Top MBA College in Pune: Course, Eligibility, Admission | ASM IPS

Master in Business Administration Premium


Affiliated to

Savitribai Phule Pune University, AICTE Approved

Duration of Program

2 Years Full-Time

Last Date to Apply

28th Feb 2020

DTE Code


Master Of Business Administration Premium (Overview)

  • A premium course to boost your employability by 3X
  • Designed, developed, and delivered in association with TimesPro .
  • An industry-oriented curriculum with advanced certifications in Digital Marketing
  • 200+ leading companies for campus placement
  • A blend of academics and extracurricular activities to ensure your holistic development
  • Online courses and case studies from Amazon AWS

MBA Premium With A Digital Marketing Certification In Association With TimesPro

240 Hours Of Comprehensive Curriculum
International Study Tour To South East Asia
Gain 12 Certifications From TimesPro Expert, Google & HubSpot
3 Assured Job
  1. Digital marketing being one of the most in-demand roles today, every business has begun realizing its importance and is looking for digital marketing experts.
  2. Get complete digital marketing training from TimesPro so you are ready to perform from Day 1.
  3. Free access to tools worth Rs. 1,00,000.
  4. Live Project with prepaid credit of Rs. 4500.
  5. Get career opportunities such as Social Media Manager, Digital Marketer, Online Reputation Manager, etc upon completion of this course.

Program Structure

Course No. Course Code Course Remark
101 GC 01 Managerial Accounting All Are Compulsory
102 GC 02 Organizational Behaviour
103 GC 03 Economic Analysis for Business Decisions
104 GC 04 Business Research Methods
105 GC 05 Basics of Marketing
106 GC 06 Digital Business
107 GE – UL – 01 Management Fundamentals Student can opt any three of these subjects
108 GE – UL – 02 Indian Economy
109 GE – UL 03 Entrepreneurship Development
110 GE – UL 04 Essentials of Psychology for Managers
111 GE – UL 05 Legal Aspects of Business
112 GE – UL – 06 Demand Analysis & Forecasting
113 GE – IL – 01 Verbal Communication Lab Student can opt any three of these subjects
114 GE – IL 02 Enterprise Analysis & Desk Research
115 GE – IL 03 Selling & Negotiation Skills
116 GE – IL 04 MS Excel
117 GE – IL 05 Business Systems & Procedures
118 GE – IL 06 Managing Innovation
119 GE – IL – 07 Foreign Language
Course No. Course Code Course Remark
201 GC 07 Marketing Management All Are Compulsory
202 GC 08 Financial Management
023 GC 09 Human Resources Management
204 GC 10 Operations & Supply Chain Management
205 SC 01 Subject Core subject 1 As per the Specialization
206 SC 02 Subject Core subject 2
207 GE – UL 07 Contemporary Frameworks in Management Student can opt any three of these subjects
208 GE – UL 08 Geopolitics & World Economic Systems
209 GE – UL 09 Start Up and New Venture Management
210 GE – UL 10 Qualitative Research Methods
211 GE – UL 11 Business, Government & Society
212 GE – UL – 12 Business Process Re-engineering
213 GE – IL – 01 Written Analysis and Communication Lab Student can opt any One of these subjects
214 GE – IL 02 Industry Analysis & Desk Research
215 GE – IL 03 Entrepreneurship Lab
216 GE – IL 04 SPSS
217 GE – IL 05 Foreign Language II
218 SE – IL – 01 Subject Elective subject 1 As per the Specialization
219 SE – IL 02 Subject Elective subject 2
Course No. Course Code Course Remark
301 GC 11 Strategic Management All Are Compulsory
302 GC 12 Decision Science
303 GC 13 (SIP) Summer Internship Project
304 SC 03 Subject Core subject 3 As per the Specialization
305 SC 04 Subject Core subject 4
306 GE – UL 13 International Business Economics Student can opt any three of these subjects
307 GE – UL 14 International Business Environment
308 GE – UL 15 Project Management
309 GE – UL 16 Quality Management
310 GE – UL 17 Corporate Governance
311 GE – UL – 18 Management of Non-profit organizations
312 SE – IL 03 Subject Elective subject 3 As per the Specialization
313 SE – IL 04 Subject Elective subject 4
314 SE – IL 05 Subject Elective subject 5
Course No. Course Code Course Remark
401 GC 11 Enterprise Performance Management All Are Compulsory
402 GC 12 Indian Ethos & Business Ethics
404 SC 03 Subject Core subject 5 As per the Specialization
405 SC 04 Subject Core subject 6
406 GE – UL 19 Global Strategic Management Student can opt any two of these subjects
407 GE – UL 20 Competing in Global Markets
408 GE – UL 21 Cyber Laws
409 GE – UL 22 CSR & Sustainability
412 SE – IL 03 Subject Elective subject 6 As per the Specialization
413 SE – IL 04 Subject Elective subject 7

Group A Major Specializations

  • Marketing Management (MKT)
  • Financial Management (FIN)
  • Human Resources Management (HRM)
  • Operations & Supply Chain Management (OSCM)
  • Business Analytics (BA)

Group B Major Specializations

  • Rural & Agribusiness Management (RABM)
  • Pharma & Healthcare Management (PHM)
  • Tourism & Hospitality Management (THM)

How to select the specialization

  • Students can opt for a single specialization (i.e. Major Only)
  • Students can opt for a two specializations (i.e. Major + Minor Combination)
  • Students can choose any one subject from 5 specializations of Group A as Major Specialization and can opt any one from the remaining 4 specializations of Group A, or choose from 3 specializations of group B as Minor Specialization.

In addition to the courses mentioned under semester tabs (SEM I, SEM II, SEM III and SEM IV) students has to undergo the training of the following subjects of Digital Marketing:

Code Course Name
DM1:1 Fundamentals of Digital Marketing
DM1:2 Website Development
DM1:3 Content Marketing
DM1:4 Social Media Marketing
Code Course Name
DM2:1 Google Analytics
DM2:2 Search Engine Marketing
DM2:3 Affiliate Marketing and Adsense
DM2:4 Online Reputation Management
DM2:5 Influencer Marketing
DM2:6 Search Engine Optimization
Code Course Name
DM3:1 E-mail Marketing
DM3:2 Overview of Mobile Marketing
DM3:3 Dashboard and Reporting
DM3:4 How to Make a Digital Marketing Plan
Code Course Name
DM4:1 Digital Marketing Internship

Course Delivery Partners

The main objective of our MBA Premium program is to train you to work with top companies globally. Therefore, we have collaborated with leading organizations such as TimesPro and AWS to provide you with value-added certifications. With industry and academic experts on board, we will be able to create professionals who are industry-ready with a refined skillset.

Why MBA Premium At ASM's IPS

    • Get a premium MBA experience from a top-ranked B-School in India
    • Go for an international study tour to South East Asia
    • Develop skills that employers want through internships leading to 100% assured placements
    • Under mentorship of TimesPro get an opportunity to work on capstone projects to gain insight of affairs sector-wise
  • Learn from industry leaders through regular project work, company visits, internships, and seminars
  • 360-degree grooming to develop interpersonal, leadership and management skills
  • Learn Digital Marketing from TimesPro
  • 3 assured job interviews from TimesPro

Program Outcomes

Generic and Domain Knowledge : Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues.
Effective Communication: Ability to effectively communicate in cross-cultural settings, in technology-mediated environments, especially in the business context and with society at large.
Leadership and Teamwork: Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders.
Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for leading & managing start-ups and professionalizing and growing family businesses.
Environment and Sustainability: Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
Social Responsiveness and Ethics: Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviours & act with integrity.
Life Long Learning: Ability to operate independently in a new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.


Candidates with a minimum 50% aggregate in graduation (45% for reserved category) from a recognized university with valid MAH-MBA-CET, CMAT/CAT/MAT /XAT/ATMA score are eligible to apply for this MBA program.


IPS has adopted a structured placement process wherein all the students get 100% placement support and grooming before the employers come for recruitment at our college. This process equips students like you with the right kind of skillset required for different profiles across functional domains.

Organizations That Recruit Digital Marketing Students

Brandwizz Communications Cereseo Solutions DAN – iProspect GOMO Group I Medita Internet Mogules
i Prospect Isobar Just Dial Netscribes PMV Nutrient Rudri Pictures & Performing Arts
Shree ji Steel Corporation Socio Squares Vanilla Skills vPhrase Analytics Webchutney Webguru Infosystems
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