Digital Marketing (Optional)


COURSE OBJECTIVES


  1.  Understand the conceptual framework of Digital Marketing
  2.  Understand How Customers behave in digital space
  3.  Understand the concepts of Value Creation, delivery and communication in digital space
  4.  Legal and Ethical Issues in Internet Marketing
  5.  Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
  6.  Understand how to use web analytics and the concept of ROI in Digital space
  7.  Understand the usage of Social Media
  8.  This course helps the companies to Increase brand awareness, drive sales and/or leads

SCOPE


  • Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using
    digital marketing to build brand, generate leads or sell.
  • As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option
    today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital
    Marketing is making a strong impact in the world of Marketing and Advertising.

COURSE DURATION


100 Hrs, 3 Hours a week

TRAINING PROCESS


  • Theory
  • Practical
  • Assignment
  • Case study
  • Certificate
  • Evaluation
  • Internet Marketer

CONTENT OVERVIEW


  • Digital Marketing vs. Traditional Marketing
  • Affiliate Marketing
  • Analytics Marketing
  • Blog Marketing
  • Content Marketing
  • Email Marketing
  • Inbound Marketing
  • Mobile Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Email Marketing
  • Mobile Marketing

ADVANTAGES OF ADVANCED CERTIFICATION IN DIGITAL MARKETING


  • 3 Years UG degree approved & specialized in Digital Marketing
  • Certificate from Digital Vidya on SEM
  • Certificate from Edx
  • Certificate on Google analytics from Google
  • Certificate on Facebook ads and Marketing
  • Guaranteed placement
  • Opportunity to handle marketing campaigns independently
  • Industry-recognized curriculum
  • Chance to learn from practical exercises and live projects
  • Chance to attend sessions with industry experts
  • Free Internship
  • Chance to build a strong professional network

CAREER OPPORTUNITIES


  1. Course Leaning Outcomes/Job Role
  2. Digital Marketing Expert
  3. Digital Marketing Manager
  4. Lead Generator
  5. Digital Content Writer
  6. SEO Specialist
  7. Digital Sales Executive
  1. Digital Marketing Specialist
  2. Social Media Specialist
  3. Web analytics
  4. Entrepreneur
  5. Digital Marketing Trainer
  6. Digital Marketing Consultant
  7. Freelancer

 

JOB OPPORTUNITY


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