Masters Degree In Business Administration


ABOUT COURSE


MASTER’S DEGREE IN BUSINESS ADMINISTRATION (MBA)

(A Two Years Full Time Course of The Savtribai Phule Pune University & Approved by AICTE, Govt. of India)

DTE Code: 6166
BATCH : 11th

ELIGIBILITY


Graduates in any discipline from a statutory University with an aggregate score of 50% (45% for SC/ST, DTNT, OBC).

OPTIONAL INTEGRATED INDUSTRY ORIENTED SPECIALIZATION
(VALUE ADDITION CERTIFICATIONS)


AGRIBUSINESS MANAGEMENT

The Agribusiness Management major is designed to meet the needs of students who are interested in careers with agricultural input supply, agricultural production, commodity assembly & processing, & agricultural marketing organizations. The program focuses on the managerial functions performed by organizations throughout the agribusiness sector and provides a system-wide perspective of managerial problems confronting such organizations. Faculty members associated with the program maintain close relationships with agribusiness companies.

DIGITAL MARKETING

Digital Marketing is of the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. ASM’s IPS give the complete digital marketing training to the candidates and develop the strategy in their mind so they can add more value to the company. On completion, ASM will award Digital Marketing Certifications like Google Certifications, Inbound Certification, Microsoft Bing Certification, YouTube Certification.

APPLY ONLINE

  1. The MBA programme (as per the Savtribai Phule Pune University syllabus which is approved by DTE, Mumbai) at ASM’s IPS is one of the coveted course for achieving proficiency in all areas of Business Management & Administration credentials.
  2. The MBA programme prepares a student for domestic and global careers in diverse sectors of the industry.
  3. To equip the students with the requisite knowledge, skills and right attitude necessary to provide effective leadership in a global environment.
  4. To develop competent management professionals with strong ethical values, capable of national priorities.
  5. To develop proactive thinking so as to perform effectively in the dynamic socio -economic and business eco -system.
  6. To study the fundamental issues of the business management aspect, the student’s personality undergoes a metamorphosis in their capabilities to be industry-ready and excel in their career objectives.

Student may apply directly for institute level admission by mailing their testimonials on admission@asmedu.org. The remaining seats will be filled through the Centralized Admission Process conducted by Directorate of Technical Education of Maharashtra. Students desirous of taking admission must appear for the MHMBA-CET 2016 or CAT or XAT or ATMA or MAT (Feb) or CET or CMAT or conducted by the Association of MBA institute of Maharashtra (AMMI).

The following specialisations shall be offered as per the Savtribai Phule Pune University:

  1. Marketing Management (MKT)
  2. Financial Management (FIN)
  3. Information Technology Management (IT)
  4. Operations Management (OPE)
  5. Human Resource Management (HR)
  6. International Business Management (IB)
  7. Supply Chain Management (SCM)
  8. Rural & Agribusiness Management (RABM)
  9. Family Business Management (FBM)
  1. Technology Management (TM)
  2. Banking and Insurance Management (BIM)
  3. Healthcare Management (HM)
  4. Entrepreneurship Development (ED)
  5. Services Management (SM)
  6. Retail Management (RM)
  7. Digital Media & Communication Marketing (MC)
  8. Tourism and Hospitality Management (THM)
  9. Defence Management (DM)
Semister 1st
Generic Core Courses
101 Accounting for Business Decisions
102 Eco Analysis for Business Decisions
103 Legal Aspects of Business
104 Business Research Methods
105 Organizational Behavior
106 Basics of Marketing
Generic Elective Courses
108 Business Communication Lab
109 MS Excel & Advanced Excel Lab
110 Selling & Negotiation Skills Lab
112 Leadership Lab
115 Enterprise Analysis – Desk Research
Semister 2nd
Generic Core Courses
201 Marketing Management
202 Financial Management
203 HRM
204 Decision Science
205 Operations & Supply Chain
206 Management Information Systems
Generic Elective Courses
210 Life Skills Lab
211 Geo Politics & economic systems
212 Business systems & Procedures
213 Computer Aided Personal Productivity Tools Lab
215 Industry Analysis – Desk Research

 

Semister 3rd
Generic Core Courses
301 Strategic Management
302 Enterprise Performance Management
303 Startup and New Venture Management
Semister 4th
Generic Core Courses
401 Managing for Sustainability
402 Dissertation

 

Specialisations
1 Marketing Management (MKT) 10 Technology Management (TM)
2 Financial Management (FIN) 11 Banking and Insurance Management (BIM)
3 Information Technology Management (IT) 12 Healthcare Management (HM)
4 Operations Management (OPE) 13 Entrepreneurship Development (ED)
5 Human Resources Management (HR) 14 Services Management (SM)
6 International Business Management (IB) 15 Retail Management (RM)
7 Supply Chain Management (SCM) 16 Digital Media & Communication Marketing (MC)
8 Rural &Agribusiness Management (RABM) 17 Tourism and Hospitality Management (THM)
9 Family Business Management (FBM) 18 Defence Management (DM)

Students of MBA have to undertake an industrial project of two months duration in the area of their specialization i.e. Finance, Systems, Marketing etc. The project may be taken up during summer vacation after Semester II. On completion, the student will have to submit a Project Report based on the Savitribai Phule Pune University Guidelines.

Students with MBA degree can aspire to join organisations as Trainee Managers in their choice of area like marketing, finance, HR etc. and climb up to reach the posts of senior managers in their respective departments. Students with a flair for entrepreneurship can start their own business concern.

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