Digital Marketing (Optional)

COURSE OBJECTIVES

Understand the conceptual framework of Digital Marketing
Understand How Customers behave in digital space
Understand the concepts of Value Creation, delivery and communication in digital space
Legal and Ethical Issues in Internet Marketing
Understand the workings of paid advertisement and search engine optimized advertisements on popular search engine.
Understand how to use web analytics and the concept of ROI in Digital space
Understand the usage of Social Media
This course helps the companies to Increase brand awareness, drive sales and/or leads

SCOPE

Today, no marketing plan or strategy is complete without digital strategy. Almost all industries have been using
digital marketing to build brand, generate leads or sell.
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option
today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital
Marketing is making a strong impact in the world of Marketing and Advertising.

COURSE DURATION

100 Hrs, 3 Hours a week

TRAINING PROCESS

Theory
Practical
Assignment
Case study

Certificate
Evaluation
Internet Marketer

CONTENT OVERVIEW

Digital Marketing vs. Traditional Marketing
Affiliate Marketing
Analytics Marketing
Blog Marketing
Content Marketing
Email Marketing
Inbound Marketing

Mobile Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Email Marketing
Mobile Marketing

ADVANTAGES OF ADVANCED CERTIFICATION IN DIGITAL MARKETING

3 Years UG degree approved & specialized in Digital Marketing
Certificate from Digital Vidya on SEM
Certificate from Edx
Certificate on Google analytics from Google
Certificate on Facebook ads and Marketing
Guaranteed placement

Opportunity to handle marketing campaigns independently
Industry-recognized curriculum
Chance to learn from practical exercises and live projects
Chance to attend sessions with industry experts
Free Internship
Chance to build a strong professional network

CAREER OPPORTUNITIES

Course Leaning Outcomes/Job Role
Digital Marketing Expert
Digital Marketing Manager
Lead Generator
Digital Content Writer
SEO Specialist
Digital Sales Executive

Digital Marketing Specialist
Social Media Specialist
Web analytics
Entrepreneur
Digital Marketing Trainer
Digital Marketing Consultant
Freelancer

JOB OPPORTUNITY

Our Top Recruiters at ASM IPS

OUR TOP RECRUITERS

Job Opportunity at ASM IPS