- A premium course to boost your employability by 3X
- Designed, developed, and delivered in association with TimesPro .
- An industry-oriented curriculum with advanced certifications in Digital Marketing
- 200+ leading companies for campus placement
- A blend of academics and extracurricular activities to ensure your holistic development
- Online courses and case studies from Amazon AWS
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- Online Grievance Redressal/Feedback
Online Grievance Redressal/Feedback
National Assessment Accreditation Council
Master in Business Administration Premium
Affiliated to
Savitribai Phule Pune University, AICTE Approved
Duration of Program
2 Years Full-Time
Last Date to Apply
28th Feb 2020
DTE Code
6166
Master Of Business Administration Premium (Overview)
MBA Premium With A Digital Marketing Certification In Association With TimesPro
240 Hours Of Comprehensive Curriculum
International Study Tour To South East Asia
Gain 12 Certifications From TimesPro Expert, Google & HubSpot
3 Assured Job
Interviews*
Interviews*
- Digital marketing being one of the most in-demand roles today, every business has begun realizing its importance and is looking for digital marketing experts.
- Get complete digital marketing training from TimesPro so you are ready to perform from Day 1.
- Free access to tools worth Rs. 1,00,000.
- Live Project with prepaid credit of Rs. 4500.
- Get career opportunities such as Social Media Manager, Digital Marketer, Online Reputation Manager, etc upon completion of this course.
Program Structure
| Course No. | Course Code | Course | Remark |
| 101 | GC 01 | Managerial Accounting | All Are Compulsory |
| 102 | GC 02 | Organizational Behaviour | |
| 103 | GC 03 | Economic Analysis for Business Decisions | |
| 104 | GC 04 | Business Research Methods | |
| 105 | GC 05 | Basics of Marketing | |
| 106 | GC 06 | Digital Business | |
| 107 | GE – UL – 01 | Management Fundamentals | Student can opt any three of these subjects |
| 108 | GE – UL – 02 | Indian Economy | |
| 109 | GE – UL 03 | Entrepreneurship Development | |
| 110 | GE – UL 04 | Essentials of Psychology for Managers | |
| 111 | GE – UL 05 | Legal Aspects of Business | |
| 112 | GE – UL – 06 | Demand Analysis & Forecasting | |
| 113 | GE – IL – 01 | Verbal Communication Lab | Student can opt any three of these subjects |
| 114 | GE – IL 02 | Enterprise Analysis & Desk Research | |
| 115 | GE – IL 03 | Selling & Negotiation Skills | |
| 116 | GE – IL 04 | MS Excel | |
| 117 | GE – IL 05 | Business Systems & Procedures | |
| 118 | GE – IL 06 | Managing Innovation | |
| 119 | GE – IL – 07 | Foreign Language |
| Course No. | Course Code | Course | Remark |
| 201 | GC 07 | Marketing Management | All Are Compulsory |
| 202 | GC 08 | Financial Management | |
| 023 | GC 09 | Human Resources Management | |
| 204 | GC 10 | Operations & Supply Chain Management | |
| 205 | SC 01 | Subject Core subject 1 | As per the Specialization |
| 206 | SC 02 | Subject Core subject 2 | |
| 207 | GE – UL 07 | Contemporary Frameworks in Management | Student can opt any three of these subjects |
| 208 | GE – UL 08 | Geopolitics & World Economic Systems | |
| 209 | GE – UL 09 | Start Up and New Venture Management | |
| 210 | GE – UL 10 | Qualitative Research Methods | |
| 211 | GE – UL 11 | Business, Government & Society | |
| 212 | GE – UL – 12 | Business Process Re-engineering | |
| 213 | GE – IL – 01 | Written Analysis and Communication Lab | Student can opt any One of these subjects |
| 214 | GE – IL 02 | Industry Analysis & Desk Research | |
| 215 | GE – IL 03 | Entrepreneurship Lab | |
| 216 | GE – IL 04 | SPSS | |
| 217 | GE – IL 05 | Foreign Language II | |
| 218 | SE – IL – 01 | Subject Elective subject 1 | As per the Specialization |
| 219 | SE – IL 02 | Subject Elective subject 2 |
| Course No. | Course Code | Course | Remark |
| 301 | GC 11 | Strategic Management | All Are Compulsory |
| 302 | GC 12 | Decision Science | |
| 303 | GC 13 (SIP) | Summer Internship Project | |
| 304 | SC 03 | Subject Core subject 3 | As per the Specialization |
| 305 | SC 04 | Subject Core subject 4 | |
| 306 | GE – UL 13 | International Business Economics | Student can opt any three of these subjects |
| 307 | GE – UL 14 | International Business Environment | |
| 308 | GE – UL 15 | Project Management | |
| 309 | GE – UL 16 | Quality Management | |
| 310 | GE – UL 17 | Corporate Governance | |
| 311 | GE – UL – 18 | Management of Non-profit organizations | |
| 312 | SE – IL 03 | Subject Elective subject 3 | As per the Specialization |
| 313 | SE – IL 04 | Subject Elective subject 4 | |
| 314 | SE – IL 05 | Subject Elective subject 5 |
| Course No. | Course Code | Course | Remark |
| 401 | GC 11 | Enterprise Performance Management | All Are Compulsory |
| 402 | GC 12 | Indian Ethos & Business Ethics | |
| 404 | SC 03 | Subject Core subject 5 | As per the Specialization |
| 405 | SC 04 | Subject Core subject 6 | |
| 406 | GE – UL 19 | Global Strategic Management | Student can opt any two of these subjects |
| 407 | GE – UL 20 | Competing in Global Markets | |
| 408 | GE – UL 21 | Cyber Laws | |
| 409 | GE – UL 22 | CSR & Sustainability | |
| 412 | SE – IL 03 | Subject Elective subject 6 | As per the Specialization |
| 413 | SE – IL 04 | Subject Elective subject 7 |
Group A Major Specializations
- Marketing Management (MKT)
- Financial Management (FIN)
- Human Resources Management (HRM)
- Operations & Supply Chain Management (OSCM)
- Business Analytics (BA)
Group B Major Specializations
- Rural & Agribusiness Management (RABM)
- Pharma & Healthcare Management (PHM)
- Tourism & Hospitality Management (THM)
How to select the specialization
- Students can opt for a single specialization (i.e. Major Only)
- Students can opt for a two specializations (i.e. Major + Minor Combination)
- Students can choose any one subject from 5 specializations of Group A as Major Specialization and can opt any one from the remaining 4 specializations of Group A, or choose from 3 specializations of group B as Minor Specialization.
In addition to the courses mentioned under semester tabs (SEM I, SEM II, SEM III and SEM IV) students has to undergo the training of the following subjects of Digital Marketing:
| SEM-1 | |
|---|---|
| Code | Course Name |
| DM1:1 | Fundamentals of Digital Marketing |
| DM1:2 | Website Development |
| DM1:3 | Content Marketing |
| DM1:4 | Social Media Marketing |
| SEM-2 | |
|---|---|
| Code | Course Name |
| DM2:1 | Google Analytics |
| DM2:2 | Search Engine Marketing |
| DM2:3 | Affiliate Marketing and Adsense |
| DM2:4 | Online Reputation Management |
| DM2:5 | Influencer Marketing |
| DM2:6 | Search Engine Optimization |
| SEM-3 | |
|---|---|
| Code | Course Name |
| DM3:1 | E-mail Marketing |
| DM3:2 | Overview of Mobile Marketing |
| DM3:3 | Dashboard and Reporting |
| DM3:4 | How to Make a Digital Marketing Plan |
| SEM-4 | |
|---|---|
| Code | Course Name |
| DM4:1 | Digital Marketing Internship |
Course Delivery Partners
The main objective of our MBA Premium program is to train you to work with top companies globally. Therefore, we have collaborated with leading organizations such as TimesPro and AWS to provide you with value-added certifications. With industry and academic experts on board, we will be able to create professionals who are industry-ready with a refined skillset.
Why MBA Premium At ASM's IPS
-
- Get a premium MBA experience from a top-ranked B-School in India
- Go for an international study tour to South East Asia
- Develop skills that employers want through internships leading to 100% assured placements
- Under mentorship of TimesPro get an opportunity to work on capstone projects to gain insight of affairs sector-wise
- Learn from industry leaders through regular project work, company visits, internships, and seminars
- 360-degree grooming to develop interpersonal, leadership and management skills
- Learn Digital Marketing from TimesPro
- 3 assured job interviews from TimesPro
Program Outcomes
Generic and Domain Knowledge : Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management and allied domains to the solutions of real-world complex business issues.
Effective Communication: Ability to effectively communicate in cross-cultural settings, in technology-mediated environments, especially in the business context and with society at large.
Leadership and Teamwork: Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders.
Entrepreneurship: Ability to identify entrepreneurial opportunities and leverage managerial & leadership skills for leading & managing start-ups and professionalizing and growing family businesses.
Environment and Sustainability: Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects.
Social Responsiveness and Ethics: Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial choices in a political, cross-cultural, globalized, digitized, socio-economic environment and distinguish between ethical and unethical behaviours & act with integrity.
Life Long Learning: Ability to operate independently in a new environment, acquire new knowledge and skills and assimilate them into the internalized knowledge and skills.
Eligibility
Candidates with a minimum 50% aggregate in graduation (45% for reserved category) from a recognized university with valid MAH-MBA-CET, CMAT/CAT/MAT /XAT/ATMA score are eligible to apply for this MBA program.
Placement
IPS has adopted a structured placement process wherein all the students get 100% placement support and grooming before the employers come for recruitment at our college. This process equips students like you with the right kind of skillset required for different profiles across functional domains.
Organizations That Recruit Digital Marketing Students
| Brandwizz Communications | Cereseo Solutions | DAN – iProspect | GOMO Group | I Medita | Internet Mogules |
| i Prospect | Isobar | Just Dial | Netscribes | PMV Nutrient | Rudri Pictures & Performing Arts |
| Shree ji Steel Corporation | Socio Squares | Vanilla Skills | vPhrase Analytics | Webchutney | Webguru Infosystems |
